Did you know that it only takes about five seconds for your visitors to choose whether to stay on your website? They can gauge its navigation, pricing, functionality, and the knowledge they can gain very quickly, and if they don’t find what they need, they move on. Therefore, these are tips to help you improve your web design.
Conduct an Evaluation
Your first step should be evaluating your website. Try to map out how your customer uses your website and where it may not meet their needs. Invite others’ feedback as well so that you know where you need to start.
You should also conduct an evaluation of your competitors’ websites. In what areas do they excel?
If you are like most people, you look at reviews before you purchase anything online. Your customers will do this as well. In fact, video testimonials will hold their attention longer and tend to be more convincing than text reviews. However, you can choose to have both on your website. Variety is nearly always a good thing.
You may have things on your website that distract your clients. It could be the use of too many or not enough colors. For example, you may choose bolder colors for more important actions, such as conversion buttons. You should also try to stick with the same font or font family and overall design throughout your website. Keep your website simple. For example, eliminate the sidebar or choose standard layouts.
Focus on Speed
Your bounce rate is directly connected to the speed at which your website loads. Today’s world is busy, and customers don’t want to stay on websites that use up their valuable time. In addition, search engines take your website speed into account when they determine your rank. Make it as fast as possible without sacrificing usability.
Strategically Place Your Content
Most customers stick to the top half of your website, so place the most important information above the fold. You need to hook your users quickly. You may include a call to action, add intriguing headlines or use different content types, such as videos, images, or audio.
Maximize Your Visual Cues
Your website should guide your users to areas you want them to visit. One way to do this is to use visual cues. For example, include images where the individual is looking where you want your clients to look because users tend to follow the eye line of those in these images. You can also be more direct by using arrows to direct them.
Consider implementing even a few of these web design tips and watch your website traffic and conversion rates increase.