Setting up a website, optimizing for search engine algorithms, and watching your rankings grow is the ideal way to launch your company into e-commerce, but it is not always as easy as that. Sometimes you can do everything right and still end up on the second or third page of results with no movement into the top ten. Instead of giving up or starting again from scratch, it is a good idea to check some common reasons why your site may be lagging in the results lists and see what you can do to help it along.
Not Enough Time
While the changes you make to your website can show instant results on the pages, the results from your optimization may take more time. Once you have researched Search Engine Optimization tips and implemented them on your site, it can take months for the web crawlers to notice these changes. Instead of checking your rankings right away and worrying about where your site is on the list, it is a good idea to work on other aspects of your marketing plan such as your social media presence or your pay-per-click campaign and wait for the updates to your SEO to be reflected in your rank.
Keyword Meanings
Even after months of waiting, updating blogs and streamlining your links, your rankings are not where you want them to be, so it is time to check your keywords. Sometimes the jargon most used in your industry is not the answer that search engine algorithms or users are searching for. So it is a good idea to search for your type of company and see what search suggestions come up. This will show you what questions are asked about your industry, products or services and tell you where your keywords should come from.
Design vs Content
Quality website design is beautiful to look at, easy to navigate and quick to load, but if you stop there, it will not rank as high as it could due to having outdated, duplicate or sparse content. Including a blog, and updating it regularly with fresh, relevant content, can be the answer you are looking for. This allows you to refresh your site with interesting and informative posts, consolidate your pages, and add more relevant information to your site.
Your SEO rankings can drive more traffic to your site and the more streamlined your website is with relevant information and quality content, the higher those listings are likely to be. This process is not quick and easy, however, and it can take time and tweaking to get your website in the top ten.