Your business’s success and longevity depend significantly on its growth. Growth or lack thereof impacts your company’s cash flows, so you have difficulty paying your monthly bills. As a business owner, you likely want your company to grow and last more than 10 years. These are a few business growth marketing strategies you can implement to increase your success and growth.
Build a Professional Network
As a business owner, you have probably made corporate connections. These individuals can become great sounding boards, mentors, and resources for you. Imagine the unlimited amount of knowledge you can access through these individuals. They can also share your company with their networks and let you know about profitable business opportunities that can help you grow. Therefore, you should consistently expand your professional network.
Build an Online Presence
Today’s commerce requires that you have a significant online presence. Your first step should be building a website that can be viewed on any device, loads quickly, has a mixture of visual and text content, and is able to serve your clients and sell your products 24/7.
You need more than just a great, flexible, accessible, and customized website. You definitely need an exceptional company website, but you also need to participate in social media and have your name added to directories. Find the social media accounts that your target market frequents and develop a business growth marketing strategy for these platforms. Also, list in local, industry-specific, and large online directories.
Produce and Optimize Your Content
Online marketing strategies should include producing and publishing content. You may create a blog and create content for your company website and your social media accounts. You may also pursue publications on other websites or blogs so that you receive backlinks and added exposure. Use newsletters, emails, ebooks, and case studies to share your information as well. However, your content should be relevant and valuable to your customers. You should have articles, visual effects, videos, and other graphics in your content.
Make sure your content is optimized for search engines so that it moves your company up on search results. Choose applicable keywords, including location-specific keywords, that you can use in all your content.
Build an Offline Marketing Strategy
Don’t forget your local customers. You have local resources, such as radio stations and newspapers, that you can advertise in. You can also write articles or letters for your newspapers. Don’t hesitate to agree to radio or TV interviews. Each of these assets exposes your audience to your company. Your local chamber of commerce is also a great asset.
Pursue business success by building and implementing a business growth marketing strategy that takes advantage of both online and offline opportunities.